Cookie Policy

Last updated: April 2026

What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work, to improve efficiency, and to provide information to website owners about how visitors use their site.

Cookies cannot contain viruses or harmful programmes. They are simply a way of helping websites remember your preferences and understand how you use them.

How We Use Cookies

We use cookies for the following purposes:

Cookie	Provider	Purpose	Type	Duration
_ga	Google Analytics	Distinguishes unique users by assigning a randomly generated number.	Analytics	2 years
_ga_[ID]	Google Analytics	Used to persist session state and track page views across sessions.	Analytics	2 years
_gid	Google Analytics	Distinguishes users for session-level analytics reporting.	Analytics	24 hours
cookie_consent	This website	Stores your cookie consent preferences so we don’t ask you again.	Essential	1 year
Affiliate tracking	Third parties	When you click an affiliate link, the destination site may set cookies to track referrals for commission purposes.	Affiliate	Varies

Essential Cookies

Essential cookies are necessary for the website to function properly. These cookies do not collect personal information and cannot be switched off. They are usually only set in response to actions you take, such as setting your privacy preferences or filling in forms.

Analytics Cookies

We use Google Analytics to understand how visitors use our website. This helps us improve our content and ensure we’re providing useful information to people during what is often a very difficult time. All analytics data is anonymised — we cannot identify individual visitors from this data.

You can opt out of Google Analytics tracking at any time by:

— Installing the Google Analytics Opt-out Browser Add-on
— Adjusting your cookie preferences using the button below
— Using your browser settings to block or delete cookies

Affiliate Cookies

This website contains links to third-party services including funeral plan providers, will writing services, and memorial product suppliers. These are affiliate links — if you click one and make a purchase, we may receive a small commission at no extra cost to you.

When you click an affiliate link and visit a third-party website, that site may set its own cookies to track the referral. These cookies are set by the third-party website and are governed by their own cookie and privacy policies. We have no control over these cookies.

Our affiliate links are clearly used to help fund this free information resource. We only recommend services we believe are genuinely useful to people navigating bereavement.

Managing Your Cookie Preferences

You can also manage cookies through your browser settings. Most browsers allow you to:

— View what cookies are stored and delete them individually
— Block third-party cookies
— Block cookies from specific sites
— Block all cookies
— Delete all cookies when you close your browser

Please note that blocking all cookies may affect how this and other websites function. For guidance on managing cookies in your browser, visit aboutcookies.org.

Changes to This Policy

We may update this cookie policy from time to time to reflect changes in technology, legislation, or our use of cookies. Any changes will be posted on this page with an updated date. We recommend checking this page periodically.